Is Social Commerce Right For Your Business?

Everyone knows about social media, but what about social commerce?  Social Commerce is a hot topic right now, and many people online are talking about it.  I have seen many articles, blog posts, and e-books on the topic.  By now, you are probably asking  yourself what social commerce is all about and what does it mean for your business?

Quite simply, social commerce is this:

Social Commerce = Social Networking + Shopping

For quite a while, social media users have been disinterested in combining both networking and shopping together.  Little interest was paid to product offerings and most businesses had either never heard of the concept or were choosing to ignore it altogether.  The marketing messages were considered off-putting and have not been welcome on social networking websites.

However, things are changing because businesses are getting more involved in social networking and are forced to have a more humanized presence.  Since customers can now interact with businesses, comment, rate products, and share information with both peers and companies, people are feeling more comfortable combining both social networking and shopping.

In light of these recent advancements, you should consider adding social media features to your new or existing online store.  Add Facebook “like” buttons, Twitter “tweet this” buttons, or choose to add several social bookmarking sites so that customers can share information across their networks and interact with your employees.  Another way to create a sense of community on your website is to add ratings and reviews to further encourage your clients to share information with other clients.

In addition, you should add e-commerce functionality to your social networking sites, if possible.  Some sites, like Facebook, have the functionality already built-in for you.  Take advantage of the tools they give you and try it out to see if it works for your business.  But tread carefully, it is still early to tell if social commerce will catch on, and it would not be wise not to spend all of your time and effort on social commerce while ignoring more traditional methods of obtaining customers.

Is social commerce part of your marketing plan?  How do you make it work?

Comprehending Social Commerce

Social commerce is extremely influential in today’s market and internet base. Sites that combine shopping and social networking have become so popular and influential in the lives of the public. Social commerce can be defined as the utilization of user assistance and communications to aid in the selling of products and services. In a much simpler explanation, social commerce is basically the combination of social media and social networking sites to assist those in the awareness of their choices and collection of information. An example of the combination is Pinterest, a site where friends can share their choices of food, clothing, exercise tips, dream weddings, decorations, and much more.

It is an understatement to say that the number of people that act as influencers has grown exponentially. Each person relies on a friend or family member for their opinion and assurance on an item. The influence of an individual does vary based on their network. A person’s network depends on its extensiveness, level of expertise, credibility, and intensification. All of these factors need to be taken into consideration when understanding social influence. But, in the long run each person looks to another for approval regarding their social commerce choice.

Social commerce involves so many solutions that it is difficult to target them all. But, the most obvious ones need to be targeted and analyzed. First and foremost, social shopping is a solution to social commerce. The idea of social shopping involves a few people or a group of people shopping online together. The group can generate opinions on their options, needs, and wants. The group buying experience makes it that much more enjoyable for those involved.

Sites that offer ratings, reviews, or a forum are allowing those individuals to express their comments and share the information. This feature offers the audience to rate the services and to share reviews. This spikes group involvement to a whole other level. Social media optimization is also used to an advantage. Search engine optimization, link building, different feeds, and news feeds are all used in social media optimization to drive traffic to a sales location. All of these tactics are ultimately for the engagement of the audience and their sales purposes. It has become very beneficial for the internet and those sites that implement this tool.

Choosing a social commerce platform for your brand to use involves a few techniques that need to be considered. Look at your goals and review what kind of outcome you want for your business. Review the flaws in gaining more customers and keeping your current customers interested and see where that can be fixed. Analyze the factors that are the most important to the consumers and take those into consideration when choosing the right platform. You can also improve social commerce and engage your audience through effective web video from the best video production company. The social commerce platform that you choose needs to be able to translate the most important information regarding the product and its characteristics. Take all of these things into consideration when choosing a social commerce platform. Engage your audience members and drive the interactions.

Why Attending a Social Commerce Conference May Be High in ROI for Your Company

Conferences are held all over the world. People travel from both near and far to gain access to information on a wide range of topics that most people are not privy to. To get this knowledge and an inherent edge over the competition, many businesses pay for certain employees to attend conferences that are directly and indirectly related to their business and its operational needs. This is one of the main reasons why attending a Social Commerce Conference may be high in ROI for your company. These conferences are normally valuable to those who are responsible for spearheading the social commerce projects within their companies.

As a basic rule, most of these conferences will cover the most recent trends and any upcoming changes within the marketing and the social media industry. When attending these conferences, the participants can obtain invaluable information from experts in the industry as they also network with others who have similar or the same interest.

Experts on Social Commerce Provide Invaluable Insight

By attending a social commerce conference, each project manager will have access to information from some of the best talent in the industry. With these conferences, each of these speakers will have a platform to show off all of the data, tools and resources that they have access to. The information that they provide will also cut down on all of the research that is normally contained in books, blogs and webinars.

Networking with Others in the Conference

When attending these conferences, each attendee will have an opportunity to be involved in an environment that creates synergy among those who have similar interest. Which means, each participant will have an opportunity during the conference to collaborate with others on various marketing strategies. As they share and gather information from others in the in the conference, they can also get a clearer direction for the social commerce projects that they are assigned to.

Networking in these types of settings will also involve sharing various kinds of resources including different types of software products and marketing techniques, While some of the experts that attend these conferences will present information from the floor, there are also other experts in these sessions that have also accomplished various marketing successes in this same industry. These are some of the contact numbers that should be taken back to the office as resources for future projects and to address other related concerns.