Boost Sales With Social Commerce Tools

The most common buzz words among the marketers these days are social marketing, online social interaction and social networking. But what this prefix ‘social’ actually stands for any business is a big question mark. All these actually come under the broad category of social commerce which is a strategy to connect customers to each other through internet, online and then such connections are leveraged commercially. This strategy is based on some Social Commercial Tools to actually derive the results.

Therefore, in a way social commerce strategically facilitates customer interaction and their participation to achieve quantitative business results where a smart marketing program works on the process of pursuing customers to make purchases through its optimized operations. The social commerce marketer need to craft messages & provide social platforms such as blogs, social networking pages or forums to spread the brand name, its online services and products among the people. Then public participation should be encouraged through reviews & ratings, contests, promotions, user-created contents like video & photo uploads and all other things that contribute to social interaction.

Then these conversations should be analyzed to gather public opinion about spot trends and the public’s actual demand. These needs are then met by delivering services, promotions and products as per demand. Regular analysis and measuring markets are two major tools that identify the ROI of these programs. But more than purchases there are other factors like loyalty; satisfaction; traffic; conversion; competitive differentiation and order value that contribute to real metrics to drive a business and achieve long term sales growth.

The marketers are already running some or the other social programs like Social Media Commerce or Social Facebook Commerce Platforms as they consider Facebook to be a good source of traffic. They also put contents on the website through company blogs and reviews & ratings. The Social Commerce Tools integrate activities of social marketing along with bigger marketing programs like in-store, online, direct marketing and mobile to combine all these and arrive at the common goal of sales growth.

In a nutshell, these Social Commerce Tools that are critical should be followed by the marketers to achieve results. Initially the user content should be gathered by encouraging people to share their views about the services & products. The traffic views carry importance as they are the key factors for boosting sales. Then these feedbacks are implemented through Social Facebook Commerce Platforms or Facebook Social Commerce Applications.

Then this customer feedback is leveraged in various marketing strategies.  All the positive feedbacks from customers about the brand, its products or its services are used and positive commentary is integrated in the display advertisements or paid search sites or on store signage or in catalogues or in emails and any other medium through which customer interaction is possible. These are some of the strategies covered under Social Commerce Tools through which core competence of a marketing program can be achieved for any business by applying the best practices, real case studies and a positive & progressive business approach.

Social Commerce – Adding Social Media Base to Ecommerce

Be it any social issue or marketing an online store, social media plays a big role of bringing in an entire mass of people on the same podium. The most fascinating and intelligent application of social commerce is marketing online shopping stores and creating huge sales. The reason for this is that web stores now have a firm presence on social networks.

Statistics suggest that there are 10 million small businesses registered on Facebook and 89% businesses advertise and market their business through social media. 2015 will be the year when revenues due to social commerce would reach a $30 billion mark.

These impressive numbers suggest the success of social commerce, where these online stores avail social networks to create sales. It is one of the fastest growing platform for B2C (Business to Consumer) business model. Its features of online marketing can be leveraged for creating exceptional online advertising campaigns for alluring customers. Online business stores attract customers through their social media pages.

Some of the most striking forms of social commerce are as follows:

  • Network driven sales: Established networks like Facebook, Twitter, Pinterest are finest platforms for eCommerce stores to pull more traffic and referral sales.
  • Social shopping: Forum and chats availed to exchange shopping advice from friends and networked group. Fashism, Motilo are best examples of such sites.
  • Community markets: Platforms like eBay, amazon, Etsy are perfect online markets things are sold directly by one individual to another. These sites are very effective and popular.
  • Participatory commerce: In this, the consumers get directly involved in the production by voting and funding for designing products. Eg. Threadless and CutOnYourBias.
  • Peer recommendations: Big stores like Amazon and Yelp reward individuals for sharing, purchasing and recommending products to their social media friends.

What does the future has in store for social commerce??

Still in its infancy, this paradigm has given wings to many eCommerce stores by making them popular amongst customers. Online retailers find new ways of creating strategies to bring in peer-to-peer interactions, group shopping and purchases due to recommendations. In the future, social commerce would be one of the most popular method of shopping.

It has yet not succeeded to bringing in retailers on board but there is nothing to get surprised if we find a nexus of retailers making huge sales through social networks. Let’s just wait, watch and buy! So get your hands on social commerce and start attracting online social community to your ecommerce stores now!

Social Commerce – The Shift to Social Media Shopping

Social Commerce – The Evolution
Social commerce is different from traditional e-commerce, or more of an extension of e-commerce. Social commerce basically makes use of social media sites like Facebook and Twitter. The method that is employed in this type of commerce is rather simple in its essence. Business owners or people who are related to sales use these sites to interact with the potential and existing customers. They make use of several techniques to encourage online selling of their product or service. To simplify the concept, one can say that when e-commerce is conducted using social media sites, it is termed as social commerce. But what differentiates social commerce from e-commerce is commerce through social media evolves from a relationship basis where e-commerce is more transactional.

Social Commerce = Opportunity
There is a growing trend among businesses to use social media for commerce to increase their sales. This is without doubt a great opportunity for businesses. The system of social commerce is based upon interaction. This gives a business much better chance of increasing sales because through these sites they are actually able to convey their message and motto to their customers.

The question that now arises is what is the point of social e-commerce? Using these sites a business can create a platform where potential customers can get advice from other people. There are many products and services that are for sale today and this very large variety can be a source of confusion for the customer who can’t decide whether to go for the product or not. Using social media, the business creates an environment where the existing customers serve as an important tool in convincing the potential customers to buy the product there and then.

Relationships Matter in Social Commerce
This is done through a series of product recommendation and building relationships though customer interaction, after all social media drives relationships which breeds trust which enable social commerce. Using sites like Facebook and Twitter the business sets up its product or service for reviews or ratings. Through this system it is able to generate feedback about its products and this in turn serves as ‘trusted’ advice to the new client. When the client sees that other people are making use of product/service and are benefiting from it, they are encouraged to buy the product. Since commerce through social media is an extension of e-commerce, the product can be bought online.

Facebook Commerce
When it comes to Facebook commerce or commerce through other sites, the product is sold using these sites. There is the facility of shopping carts available that allows the customer to buy the product there and then from the site without having to visit any other site. Facebook for instance uses Facebook Open Graph that allows the trade of goods to be carried on using Facebook. To help businesses, the site has also introduced tools such as I frames that allow businesses to learn more about their clients. Although the idea of social commerce is relatively new, there are many businesses that are currently making use of this service, and are benefiting from it. There are more firms that are taking up this concept and from the looks of it social commerce is going to get more developed as firms come to realize the fact that it has a lot of scope and potential.